Florian Wagner

Behind the cam

Who is Flo?

My name is Florian Wagner (*1967). I was born in Garmisch Partenkirchen, a small town in the Bavarian Alps. After finishing school, compulsory army service and an apprehentership in international’ sales business, I started to work as a professional photographer in 1995.

Creating meaningful, emotional content at the highest professional level is my passion. My clients are high-class brands and well-established print media. TV broadcasting stations report about my work on a regular basis.

I develop adventure stories such as “Adventure Germany” or “African Waters”, using unique perspectives, which are not accessible for most people. Combining experience with my high-profile network, I build a community, in which all partners involved benefit from raised brand awareness created through strong images in combination with high end image trailers.

My work explores wildlife, outdoor adventures and the environment.

I am also a paragliding instructor, ski instructor, hunter and helicopter pilot. These skills have been used in favour for my clients from the very beginning.

Besides numerous publications for „National Geographic“, „Süddeutsche Zeitung”,„Stern”, „Playboy“, „Terra Mater“, „Fit For Fun“ and „Porsche Magazin“, I represent Leica and OWC as brand ambassador.

What’s so special about my photography?

Creating emotional content at the highest professional level is my passion. My clients are high-class brands (Leica) and well established print media (National Geographic, Terra Mater, Stern). 

Amongst that, I develop adventure photo / film projects such as “Adventure Germany” or “African Waters”, using unique perspectives which are not accessible for most people. Combining my experience and my high-profile network, I build a community in which all partners involved benefit from raised brand awareness and shared costs.

My work has been featured in international exhibitions, for example in Leica Galleries in Singapore and Milano as well as showcases in Munich, Johannesburg and Capetown and is subject of interest for international private art collectors.

Emphasizing the emotional value of my client`s products and important envrironmental issues as an active part of the scene, not an observer, is what I would call my “USP” in photography.

„To photograph is to hold one’s breath when all our abilities unite in the moment of fleeting effect. Head, eye and heart must be brought on one line. To photograph, it is a way to shout, but not to prove one’s originality. It is a way of living.“ (Henri Cartier-Bresson)

„Bavarian Ski Instructor works as Jackaroo on the fifth continent“

About

The adventures I was privileged enough to experience with my horses, which I documented in my books “Adventure Germany” and “Adventure Ireland”, also had a great impact on how I see the world today. This is even more true for our travels to 10 African countries by helicopter, searching for water.

In my multimedia shows I take you along those trips, telling you all about risk management, falling of horses, getting back up again, emergency landings and the great people we met along the way. You can book the MM Shows for 30, 60 or 75 minutes.

I love being outdoors and experiencing a connection with nature. When I started my career as a photographer, I was already a paragliding pilot and instructor. So straight away, I distinguished myself from other photographers: 

My perspective from above allowed me to make things visible which are hidden to most people. Travelling Australia for a year gave me the opportunity to work as a “Jackaroo”,  which is what Australians would call their Cowboys. Again, I brought my camera along and documented the hard work of Australian Cattle Ranchers in Hunter Valley, which led to my first publication “Where Freedom is limitless” in German`s Horse Magazine “Reiten St. Georg”, with the funny subhead: “Bavarian Ski Instructor works as Jackaroo on the fifth continent”. Learning to hunt was a logic consequence of spending a good part of my life in nature. 

Only if we understand circumstances and connections in nature we are able to protect them and manage them in a sustainable way.

Florian Wagner is brand ambassador of